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04-28-2003 Special Called Workshop PEACHTREE CITY AIRPORT AUTHORITY MINUTES OF SPECIAL CALLED WORKSHOp. April 28, 2003 A Special Called Workshop of the Peachtree City Airport Authority was held in the Conference Room at the Aviation Center, 7 Falcon Drive, Peachtree City, Georgia, on April 28, 2003, at 5:00 p.m. Those present for the Authority were Chairman Catherine M. Nelmes; SecretaryfTreasurer Jerry R. Cobb; Members Douglas A. Fisher, Matt M. Davis and James E. Toombs;. Airport Manager James H. Savage; Assistant Manager B. Andrew Bolton; and Authority Attorney Douglas B. Warner. Also attending were tenants Mr. B. Stan Smith and Mr. Mike Gunn (both of whom departed the meeting approximately halfway through), tenant Vern Darley, and Mr. Mike Thomas of Wilbur Smith and Associates. Guest Speaker was Mr. Robert Kennedy, Director of Marketing, Hartsfield Atlanta International Airport, who acted as a facilitator during the meeting. The purpose of the workshop was to develop a vision/mission statement for Peachtree City _ Falcon Field Airport and to discuss plans for the continued development of the airport. During the four hour session, Mr. Kennedy assisted the members and attendees with the development of a basic outline of ideas from which to build a program for the continued growth and improvement of the airport. It was Mr. Kennedy's opinion that the program should cover the next five year period. The meeting concluded at 9:00 p.m. with the call to continue the discussions at an additional workshop to be held on Monday, May 5, 2003, starting at 6:00 p.m., at the same location. A copy of the "Topics for Discussion" that was distributed to the members prior to the workshop is attached and made a part of these minutes. Also attached is a copy of the outline that Mr. Kennedy produced as a result of the discussions held during the workshop. This second attachment will be used as an agenda for the next workshop. There were no official actions taken during the workshop Catherine M. Nelmes, Chairman ~~ 1 PLANNING WORKSHOP - TOPICS FOR DISCUSSION April 28, 2003 Airnort Vision (a) Vision and/or Mission Statement (1) Size and/or mix of aircraft desired? (2) Ultimate size of airport and how many aircraft? (3) Products and services to be provided? (4) Self-sustaining or not? (b) Master Plan Review (1) Hangar Area B layout/mix (2) Hangar Area C layout/mix (3) Runway extension (4) Precision approach, ILS/GPS (5) Eventual ATC Tower? ,...., , , ~, I' (c) Business Plan Development (1) Should we be in the fueling business? Now? Later? (2) Should we lease land only or also build hangars? (3) Project income levels from leases, fuel sales, etc. (4) Capital improvement program, including future development, i.e., new general use facility, restaurant, large storage hangar (5) Marketing efforts, including web site development, advertising, community outreach (6) Niche market development (7) Business mix (d) Goals and Objectives (1) Positive attributes (2) Problem areas (3) Assess strengths and weaknesses (4) Prioritize and develop program of response (5) Measure success against vision (6) Adjust program of work (e) Values and Beliefs (1) Share vision with the public (2) Solicit public input (3) Adjust organization and approaches to problem solving as needed (f) Scenario Planning (1) Develop contingency plans for changes in industry and regulations. (2) Examine alternatives and compare with regional and national trends (3) Adjust vision and stated goals as needed 2 n k , , ~ ,...., , f ,. DRAFT Notes from 28 April 2003 - Planning Meeting VISION Peachtree City Falcon Field is a business-smart airport with a neighborly attitude, serving local aviation needs. The airport authority promotes a customer-friendly environment through sound management and superior facilities, in harmony with high community standards. MISSION The Peachtree City Airport Authority will develop and manage Peachtree City-Falcon Field Airport in a manner to ensure its recognition as the finest General Aviation facility to be found. This will be accomplished with full recognition of the environmental quality and standards of Peachtree City and Fayette County. The goal of the Authority is to be self-sustaining by attracting corporate and private aviation tenants tailored to the needs of the community and its industrial partners. CORE VALVES Cathy, we did not talk about FFC's Core Values, however from our meeting here are some suggestions: (NOTE -All examples will be in blue) Customer Service - To give customers more value than they expect. Balanced Financial Growth - To exceed customer expectations in a fiscally responsible manner. Productivity - To focus staff and Board resources on result-oriented activities. Teamwork - To work together with mutual respect. Image - To present a positive and professional image. Economic Catalyst - To be a leading generator of jobs and economic development within the area. Safety & Security - To provide an environment that ensures a level of safety, security, and comfort for customers, employees, and visitors. Page - I - r DRAFT I. Business-Smart Airport: Effective Marketing Program (11): The Authority will increase revenues through increased public communications, advertising and "niche" marketing. Tasks Develop and implement an effective marketing program that successfully promotes Falcon Field. Current 2008 4,000 year 12,000 year Web Site Usage Brochure Distribution E-zine Subscribers Advertising Budget {Measurement: 30 $0 year 3,000 } {Source: } Leader: Team Members: Contract Management (9): The Authority will assure commercial confidence through "fair and open" property management. Tasks Develop and implement standards for all property management activities. {Measurement: } {Source: } {Target Date: } Leader: Team Members: Aircraft Mix (6): The Authority will increase revenues through increased aircraft utilization Tasks Develop and implement a program to increase the number of aircraft utilizing the services and facilities at the Airport. Current Based Transit 2008 Based Transit Single Engine Multi Engine Turboprop Jet {Measurement: Leader: Team Members: } {Source: } Page-2- ,..-, ~, - f f' r DRAFT 2. Sound Management Practices: Effective Business Plan (21): The Authority will seek new sources of financial support, maximize revenue opportunities, implement innovative cost control measures and a "vision" for FFC's future. Tasks Develop and implement a sound business plan that supports the needs ofFFC's customers and provide the necessary financial resources, by assuring revenue growth is maintained at a rate greater than that of expenditures. Current 2008 Operating Cost Revenue Grants & Supports {Measurement: $ $ $ $ $ $ } {Source: } Team Leader: Team Members: Policy and Procedures (5): The Authority will assure all employees understand FFC's Policies and Procedures, and apply them equitably to all customers, and visitors. The Policies and Procedures will address outstanding issues, such as: contract handling, security, employee training, and "through the fence" operators. Tasks Develop and deliver on-going training on FFC's ethics policies and procedures. {Measurement: } {Source: } {Target Date: } Team Leader: Team Members: Page - 3- ,.." ,.... ., I~ f , , k 3. Aviation Services: DRAFT Customer Input (10): Provide products and services in such a way that FFC exceeds expectations of both customers and users. Tasks Develop and implement a survey to determine customer and user needs. {Measurement: } {Source: Provide new services {Measurement: } {Source: Team Leader: Team Members: } {Target Date: } } {Target Date: } Service Pricing (5): Offer customers a competitive pricing program that provides a "fair" return on investment to the Authority. Tasks Develop and implement a pricing program for Airport services that is competitive and addresses the issue of "self service" fueling. Current 2008 Fuel Revenue Landing Fees Revenue Parking Revenue Land Rental Revenue {Measurement: $ $ $ $ year year year year } {Source: $ $ $ $ Team Leader: Team Members: year year year year } Page - 4 - DRAFT 4. Neighborly Attitude: Positive Approach (7): Achieve exemplary customer satisfaction by ensuring a positive team environment, which empowers employees to find creative solutions to the changing needs of the airport through effective communications, fairness, meaningful recognition and positive reinforcement. Tasks Develop and deliver on-going training designed to expand employee knowledge of customer service objectives. {Measurement: } {Source: } {Target Date: } Team Leader: Team Members: Values & Beliefs (5): Condnct all FFC activities based upon a list of "core values" that instills a sense of team spirit and pride among employees. The core values will solicit public input and reflect a "good neighbor" approach to issues such as "noise" generated by airport activity. Tasks Develop, implement and promote a list of "core values" {Measurement: } {Source: } {Target Date: } r- r j Team Leader: 1, j Team Members: Community Outreach (3): Focus on continuous improvement of the Airport's relationship with the community. The focus will include the implementation of new programs designed to keep the community informed and to promote Airport use. Tasks Develop and implement programs that promote opportunities for the community to learn about Airport operations and activities. These programs include public information workshops, and a partnership with area schools. {Measurement: } {Source: } {Target Date: } Develop and implement programs that promote business opportunities at the Airport. {Measurement: } {Source: } {Target Date: } Team Leader: Team Members: ,...., : Page-5- . , DRAFT 5. Superior Facilities: r Total Responses (26): Provide cost effective, and well-maintained facilities by meeting current ~ and long-range needs and demands of airport users. k. , Tasks Establish the successful formulation and implementation of necessary future land and facilities programs to insure strategic progress in obtaining goals established in FFC Master Plan, as well as goals determined by reassessment as a result of changing conditions. {Measurement: } {Source: } {Target Date: } Record and identify the number of facilities to be completed/added on airport propeity and the financial impact to the airport. Control Tower (2) Runway Extension (6) B/C Layout (7) ILS Approach (8) Terminal (3) Signage (I) {Measurement: } {Source: } {Target Date: } Team Leader: ,...., Team Members: ! I f I . ,) .~. I'. .,,,, Page - 6 -