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08-25-2009 special called meeting C 0:: o <..) W 0:: W <..) Z <( C Z W I-- I-- <( ~ t2 o :I: I-- ::l <( I-- 0:: o a.. 0:: <C ~ C3 W W 0:: I-- :I: <..) <( W a.. 0'1 o o N 0) ~ C~ C N:S ~ c: Il)~ N '. ......l'l I/) I'll ::l a 1:: ::l 8. <(~ Gl Gl Cl" I'll C .... I'll C"tl Gl C " Gl ;i;: 0.<( III J!l I'll.... o C ClGl C III ._ J:l ';j<( Gl :!: III Cl ..... C C ;:; G,) Gl III GlJ:l :!:<C 'Ij, 1Il"tl ~Gl .- "tl .... C Gl Gl Gli;: :!:<( 'Ij, Gl IIljS Cl._ "tl .S .21 C ....-Gl GlWi;: ~;<c J:l oe's 'Ij, Gl :!: .... o S'C I'll Gl o e O/Sc Gl '0 e Q. I'll Q. Z<C ~ o <> <> ... o o ... o ... C to E 'OJ .c (.) ,;; "tl E III ., ... ~ ..... ~ ~ ..... , 0) ~ ~ C to _ E 2 '(i ~i3 II.. ., _ u m> ;j<. <> <> ... o ... o ... o ~ o <> ..... 0;- o o ~'" ",0 -0 ....'" -it; "'", 0_ 00:> ~ 10 - (') (') ..... o ... ... ... - ... !:? '" ... , .. l!! ~::I C CI) en , j = ~ :E 1:" ~ 3:~"';" "e J! Q:) ca CI) ~ ~~ ~ ..... o - ... - ... ~ o <> '" '" o o ~ '" ... - (') ... '" o ... '6- 2 to II.. .. ., ., .c ~ '" 'l::: ~ ..... , 0) ~ 'l::: ..... ~ o <> M 0;- o o N - - p -0> it)Q)o>mmo _00000 MODDON oi~~f::!~iO o M<O...... N", o~~~~_ ~t.OCO(oCOCO '" ... - '" ..... (') o ... .c .c o (.) ci ~ ., ... 0) ~ ~ ..... 10 ~ 'l::: ..... Peachtree City Airport Authority (PCAA) . Special Meeting Minutes Tuesday, August 25, 2009 Aviation Center, Peachtree City - Falcon Field 7:00 p.m. Members Present: Chairman - Mike Brady, Vice-Chairman - Bill Flynn, Zaheer Faruqi, Aviation Director - John Crosby, Assistant Aviation Director - Barry Griffith, A.A.E., Airport Attorney - Doug Wamer and City Council Member - Doug Sturbaum Absent: Jerry Cobb (excused), SecretarylTreasurer -Richard Whiteley and PCAA Alternate- Bill Rial Chairman Brady called the meeting to order at 7:05 p.m. and requested that all audience members sign in. Chairman Brady indicated that this meeting was being held to give further opportunity to speak on the subject of the Airport Name; that the marketing plans to enhance the name have been discussed in many PCAA meetings and workshops. He stated that this was not a name change but an enhancement to the existing name where Peachtree City-Falcon Field would do business as (dba) Atlanta Regional Airport Peachtree City - Falcon Field. He indicated that in the interest oftime a notice had been sent out to everyone requesting those qualified individuals who would like to speak on this subject notify PCAA prior to the meeting; that each individual would have five minutes to speak and should address the PCAA directly and not the audience. 1. NEW AGENDA ITEM 08-09-0 I Airport Name The Peachtree City Airport Authority is a holding a public special meeting on Tuesday, August 25, at 7:00pm to provide an opportunity for Tenants of Falcon Field and citizens of Peachtree City and Fayette County to provide the Airport Authority with further input on the recent decision to enhance the airport name by adding "Atlanta Regional Airport" (ARA) as a Doing Business As (d/b/a) addition to the present airport name. Those tenants of Falcon Field and citizens of Peachtree City and Fayette County that wish to provide further input on this decision will have a total of five minutes each to present their input to the Airport Board. Those qualified tenants and citizens that wish to avail themselves of this opportunity for further input on this name enhancement decision must contact the Airport Director, John Crosby, or Assistant Director, Barry Griffith, at 770- 487-2225 to place their name on the presentation list of qualified input participants before close of business at 5:00pm on Monday, August 24, 2009. A maximum of twenty-five participants will be accepted for input on a first come, first presentation basis until the maximum 25 input presentation number is reached. No other participants will be accepted after this close-out time and presentation number. The following people have requested time to speak at the PCAA 08-25-09 SPECIAL MEETING YOU WILL BE ALLOTED FIVE MINUTES TO SPEAK JIM SA V AGE read a prepared letter to the audience; see attached. MIKE ROSETTI stated that he assumed that the PCAA wants the airport to grow and as airport revenues grow so must the services in order to relieve the pressure off taxpayers. He indicated that the action plans underway make good business sense and have great goals to grow revenue; that in life and business you have two choices where you either grow up or you grow down but you never stay the same. He stated that the airport name is a business decision which will help bring Falcon Field to the top of the list with the various search engines on the internet; that he is in support of the airport name and that we should give it a chance to see how it works out. JIMMY KELLY stated that he has been in the aviation business for many years. He indicated that it was a rare occasion that a pilot would plan a flight based on a search engine review for the airport name. . He gave an example that a pilot would not type in the word Orlando when searching for Kissimmee Gateway Airport; that corporations are not going to choose and airport based on its name alone. He indicated that when picking an area such as Atlanta that he would look at the approach charts and see that there are 5 or 6 airports to choose from and that when enroute the Approach Controller will give an option on which Approach he should shoot; that based on the name Atlanta Regional Airport, the listing would still be behind Atlanta Hartsfield Jackson International Airport (ATL). He stated that the reported 5 aircraft a month landing at FFC instead ofPDK in error seemed extreme and that if this were occurring that the FAA should be made aware of this issue; that if it is not occurring then this statement should be retracted. Mr. Kelly stated that he has been a part of the marketing committee and that he appreciates the hard nose approach of Chairman Brady. He indicated that he is aware of how the airport name issue came about from the review of the FBO's including ATL Atlantic Aviation where Jet A fuel is being pumped at about 2 million gallons a year at Atlantic Aviation and that ifFFC could tap into 5-10% of this amount it could equate to another 50,000 gallons offuel sold at FFC. He stated that the recommendation to the PCAA was not a name change for a google search but rather a phone call done by airport staff as a service oriented gesture to the corporations stating that FFC is a few miles south of Atlanta and that your company could save money and time ifby flying into FFC; that is more reflective of who FFC really is versus the needle in the haystack approach of locating FFC. He indicated that as a FFC business that he and others would have to re-adjust their advertising/marketing materials to reflect the new name and that there should have been more interaction with the businesses prior to this decision being made. .. Chairman Brady stated that he was taken-back by some of the comments by Mr. Kelly and surprised at this stance since he has been on the marketing focus committee for some time and had been aware of the proposed name. He stated that while on the FBO tour on May 27, 2009 that Mr. Kelly was advocating the corporate catchment program. He stated that the conversation in the car was about FFC getting one chance to make a good first impression and that we must have our product ready before we fully launched into the marketing program. He indicated that the topic of the name change came up and that since we had just left Cobb County - McCollum Field that the advantages of naming FFC Atlanta Executive Airport or Atlanta Regional Airport were discussed. Mr. Kelly stated that for the record he did not know that this was a correct statement from Mr. Brady. TED MALLORY stated that he was at the last meeting and that this meeting is a great public forum; that maybe next time before action is taken that more feedback can be elicited from the tenants in advance. He stated that he is speaking today on behalf of the enhancement of the airport name. He spoke about how nice it is to have courtesy cars available at the airport and how nice the newly revamped, but not completed, website was looking. He indicated that the market surveys showed many areas that needed improvement; that the sprucing up of the terminal building and the fuel price reductions where some of the needed changes. Mr. Mallory stated that the name change alone would not bring in more business to FFC but that it was one of many tools being used by the marketing committee. He thanked the many volunteers who have become more involved in FFC and stated that there were many opportunities for tenants to get involved. He indicated that the previous example of 2 million gallons being sold at an alternate airport is where we could benefit at FFC if it captures an additional 5 flights a day for 5 days in the week; that this would equate to approximately 480,000 additional gallons sold a year. Mr. Mallory stated that increased volume fuel sales would help keep margins low for airport tenants; that he would like to see a self-service fuel station but understood that the cost of this type of system ($150,000) was currently prohibitive due to the fact the PCAA is not making money. Mr. Mallory stated that these marketing changes could have positive results and that if no changes occur then you can expect the same results; that even though the Unicorn calls may change to ARA that FFC will also be known as Falcon Field. Mr. Mallory also reminded the audience about the tenant picnic on the 28th as an opportunity to see the F-16 Fighting Falcon. Chairman Brady stated that had been a lot of blood, sweet and tears by many volunteers working together on the Falcon Field Veterans Memorial Park (FFVMP); that Clayton International (Michael Stille) has done a first class job in painting the F-16 which looks gorgeous and that Mr. Mallory has done an exceptional job as the project manager. GARY LIND stated his comments mirrored what others had to say. He thanked PCAA for all the hard work they have done in promoting the airport and making the necessary changes that were long overdue. As the only commercial jet operator on the field, he is appreciative of the new lower pricing structure of fuel prices and the elimination of ramp related service fees. He indicated that he is concerned about how the process of the airport name change occurred without the proactive notification of this action to the airport tenants and businesses that rely on FFC to support their businesses and provide a stable work environment for their employees and families. He stated that Priority Jet contributes tens of thousands of dollars every month to the local economy to sustain and grow their business model; that the proposed name change was counter-productive without an open comment period when these changes did not include active solicitation on how these changes could undermine the collective effort of promoting FFC. He stated that Priority Jet does a lot of its own promotional stuff and invest in resources and advertising to educate its clients and brokers as to the virtues of originating and terminating flights into FFC. Many of these materials require specific lead times that cannot be stopped once specific deadlines are passed; that yellow pages is a good example. These promotional materials outline the advantages of using FFC and include: lack of ARR/DEP delays from a non- towered airport, minimum security requirements, lower costs of doing business, easy discreet access, convenient free parking, multiple supporting business (i.e. shopping, food, lodging). By introducing the word "Regional" into the name in conjunction with Atlanta, these virtues become less defined and lost in the perception of big city congestion, air traffic/airline control delays, paid parking, high facility fees, TSA mandates and the overall restrictions for freedom of movement normally associated with airport located in large metropolitan areas. The following regional airports have these before mentioned traits in common: Middle Georgia Regional in Macon, Southwest Georgia Regional in Albany, August Regional and Valdosta Regional Airport. All of these regional airports have commuter airline service and by putting the word regional into the name, Mr. Lind stated he was concerned about the perception of what FFC is all about. Mr. Lind stated that since FFC was located in the shadow of ATL he has some questions that include: 1) Is ARA the perception that we really want to create for the quite peaceful community of Peachtree City (PTC) which for the second time in the last four years was ranked as number 8 as one of the best places to live in the U.S.? 2) Moving forward, how does the PCAA plan to notify the tenants of any new agendas prior to their implementation? 3) Will a comment period become a part of this process? 4) If so, will the rules of democracy prevail to any binding procedures that will be extended to the tenants? 5) If not, how much time do you think is adequate notice prior to these types of changes taking place? Mr. Lind stated that since June 10,2009 he had received no fewer than 14 official emails from the PCAA and its management team; that the only one that mentioned a name change was on August 11, 2009 the day of the last rescheduled PCAA meeting. Mr. Lind stated that tonight's meeting would not have been necessary if timely notice been given in conjunction with a corresponding comment period to all concerned parties with an active interest in the airport. Mr. Lind thanked PCAA for opening the forum to the public and that his purpose was not to give a solution but more of a comment on how this issue was handled since day one; that he had no knowledge of this proposed name change and in that in all fairness should have had the opportunity to have played a more active role in the decision. Mr. Lind stated that while he is not always able to attend the PCAA meetings that in the 14 emails sent out in a 2 month period that more information in regard to the name change could have been sent so that tenants would not feel s violated as to how this was handled. JEAN PECK stated that there have been many interesting points brought up in regard to how FFC is used; that as a business owner in PTC that she has many clients who frequent FFC. Ms. Peck stated that she is speaking on behalf of the new airport name and that any effort to reduce the confusion of corporate traffic mistaking FFC for PDK would be beneficial to her real estate business. She indicated that she could not imagine why any of the tenants would not want to take this proposed name into consideration because any leg up in the industry only helps promote the airport and surrounding businesses; that she is thankful to have the new Instrument Landing System (ILS) which helps her as a business owner attract more clients. She indicated that the proposed name could help generate income from increased fuel sales, that Falcon Field would not lose its identity and that she completely supports this action. MIKE AMOS stated that he came to PTC in 1987 and was appointed to the PCAA in 1989 and that he has involvement in FFC for over 20 years. He stated, as a previous PCAA member, that he was involved in the first name change which added Peachtree City to Falcon Field; that this name change was also controversial. He slated that the original name change was a part of an organized marketing plan by the City CouncillPCAA to try and attract more business to PTC, provide more jobs and improve FFC. He indicated that FFC, at that time, was undergoing a huge Capital Improvement Program (CIP) where a second runway was being added along with other improvements. Mr. Amos stated that he remained on the PCAA until 1997 and was a part of the new terminal dedication on July 4, 1997; that Airport Attorney Doug Wamer was the only current member who was a part of this team back then. He agreed with what Mr. Rosetti said that if you are not growing then you are stepping backwards and the competition is passing you up; that Henry County and LaGrange airports are making capital improvements and improving their facilities; that a tour of the north Atlanta FBO's shows that the competition is not sitting still. Mr. Amos stated that aviation enthusiast and the business owners want the same things; that business in PTC's industrial park has been slow over the last 18 months and there does not seem to be any relief in sight. He indicated that anything FFC could do to get a leg up will help attract business/jobs and improve quality of life. Mr. Amos said that PC~'s plans were great and needed; that successful implementation including the name change would only benefit those looking to find and use FFC. He indicated as a past Chairman of the Chamber of Commerce that he has been a part of several economic development efforts aimed at generating more business; that he continues to promote the area and wished PCAA good luck in this endeavor. Chairman Brady addressed comments from Gary Lind and stated that PCAA is a public entity and that anytime more than 2 members are gathered that a public notice goes out notifying the meeting agenda. He stated that the airport name was a small part of a.large marketing plan to help raise revenues to make the airport financially stable. He indicated that there had been numerous public meetings where this item has been discussed; that the challenge was to get more involvement from the tenants when these meetings were open and available to them; that the PCAA announced and discussed these items in the formal marketing plan which was partially created by the tenants, at an all day public workshop in June and at the last PCAA meeting in August. Chairman Brady stated that at the August meeting there was so much discussion that he stopped the motion to allow further discussion on the subject and that the special meeting held tonight was just to allow for more input into the decision on the Airport name. He stated that there ha.s been no attempt to keep this subject a secret and that the PCAA cannot control tenant involvement: Chairman Brady said he understands the sensitivity toth!!. subject and as a retired airline CEO who started 5 successful airlines that rumor has it that he was trying to bring commercial airline service to FFC. Chairman Brady stated that with his 35 years of experience that FFC would not even come close to having commercial airline service and that is not the intent; that the intent is to put FFC on a firm financial footing and have enough revenues to do the improvements that the tenants have asked for through the surveys. Chairman Brady stated that all airports with the word regional in the name do not have commercial airline service (i.e. Mid-Coast Regional Airport in Hinesville, Georgia); that FFC does not have the type of traffic that would support or qualify as a commercial service airport and that this analogy has no basis in fact. Chairman Brady gave a powerpoint presentation outlining the financial position of the airport, five year cash needs for capital improvements, proposed revenue sources, mission statement and revenue enhancers, summary of the five year financial needs, corporate catchment program and the need for the name enhancement to Atlanta Regional Airport - Falcon Field (see attached). II. EXECUTIVE SESSION III. ADJOURNMENT Bill Flynn made a motion seconded by Zaheer Faruqi to adjourn the meeting at 8:00 p.m.; motion carries 4/0. Note: This agenda is subject to change up to 24 hours prior to the meeting. ~ ?~~~r#~ r ~ .'I.h~/4/.I{./2~ ~~~ y: ~ % (Olf'!, '1--'" Mike Brady, Chairman